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July 27th, 2012

Two Lying and/or Dimwitted Consumers Lead Latest Preposterous Class Action in California

Two women who are either lying, dimwitted or both, claim in the latest preposterous consumer class action in California that they’ve been misled by the brand name and promotional labeling of a popular granola bar.

The New York Times reports that the lawsuit “filed in the United States District Court for the Northern District of California, charges General Mills with false advertising and anticompetitiveness under California law” in connection with its Nature Valley brand of granola bars.

“At issue,” the report continues, “are three ingredients — the sweeteners high fructose corn syrup and high maltose corn syrup, and maltodextrin, a thickener tha[t] can also impart a slight sweetness to food.”

Even though the federally required ingredients and nutritional labeling on the back of Nature Valley boxes gives every consumer all the information they need to make smart choices for themselves and their families, the lead plaintiffs in this would-be class action have, with obvious coaxing by some parasitic plaintiffs lawyers and the oppressive food police at the so-called Center for Science in the Public Interest, decided to play dumb.  Yet they were smart enough to file their suit in a federal district court with its own growing reputation as a judicial hellhole. 

In any case, the dead giveaway about the phoniness of this lawsuit is the plaintiffs’ claim that consumers seeking “natural” food products are being duped into paying higher prices for these granola bars.  Leaving aside the fact that Nature Valley products are very competitively priced, how much more do the plaintiffs think the price will rise if they successfully squeeze many millions of dollars out of General Mills, as is their hope?  Won’t consumers have to pay still higher prices then? 

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